Swee

Interactive digital experiences start from real context

A useful experience respects the person’s situation: where they are, what they are trying to do and the time they have available. Interactive design connects that context to the right information or action.

Design for a specific moment

Choose the user’s moment of need before choosing a feature. A clear interaction is usually more valuable than a collection of disconnected digital effects.

Use location with purpose

Location-aware services should make a visit, event or service easier to navigate. Collect only the context needed to provide that value and communicate clearly how it is used.

Frequently asked questions

What is an interactive digital experience?

It is a digital product or service that responds to a person’s context and invites useful participation rather than one-way consumption.

Why use location-aware design?

It can make information and actions more relevant when a service depends on a real place, venue or movement through a space.